Pulling zero punches, ALPY’s new single “Amnesia” is a no-nonsense track that wastes no time in getting into it. Jumping right in with the first drop, you can immediately tell that this one’s got a purpose. With Jaecy by his side, they rap over a hard trap beat, flexing hard with lyrics and an overall tone that wouldn’t feel out of place at all in the track’s title. Loud, proud, and knowing exactly what it is it’s doing. With a production that’s kept a high quality without losing its edge and the verses from ALPY are sent through with crystal-clear focus. Dropping every line with purpose and never once shying away from the message he:s got to get across. That he did the work and now it’s time for everyone to take notice.
Lyrically, it’s a call-out to all of the people that brushed him off and doubted him while he was grinding and now want to act like they were always supporting him. It’s like he’s both warning and threatening them as the hook plays out like something to yell along to in your car, but never losing sight of the “don’t act like you forgot” message. It’s both purposeful and harshly real and he’s got a level of confidence in his delivery that makes you know that he’s seen some shit. And that’s what makes this one really stand out. There’s a level of emotion behind the flex and he’s definitely made sure he’s earned the right to flex it this hard. Jaecy also brings another level of heat to it all, as his own verse injects even more power into the message and provides a welcome variety of energy from ALPY.
What really makes this track memorable is how it manages to walk a line between style and substance. ALPY certainly knows how to flex, but he also has meaning to throw into every bar. It’s a record that doesn’t feel like it’s just purely for being sounded and ALPY has done a great job making it feel both more impactful and more approachable. “Amnesia” is a track that’s more than just something you wanna bump in the car, it’s something that could speak to anyone who was ever overlooked or doubted or counted out. ALPY makes you know that he knows and his delivery is confident but what really sells it is how real the song feels. It’s the type of song that makes you think that it could be a big moment for the artist as much as for those who have been grinding quietly and been waiting to be heard.
English