Crawford Mack’s song “Think About It” has a strong commentary and a gripping musical package. The song talks about the manipulation of the media, the dark side of its politics, and other factors. While portraying himself as a shady Media Mogul, Mack’s words then take on a guise of locked deals where promises of media coverage come at the cost of crippling words untold.
The song has a dreamlike and sensuous imagery as soon as the first note is played. The low, close-mic vocals are irresistible, along with a baritone shuffle interspersed with rubber bridge guitar licks. The ambience is also enriched by some reverb-drenched keyboard and string doses to the soft mix. The cocktail created a medley of sounds, both haunting and sultry, perfectly capturing the song’s message of deception and allure through power struggles. Mack’s effortless and savvy lyricism makes a strong, powerful point without being too fictional. Leaving the key phrase ‘Maybe They Will Think About It’ as the essence of the song, he alludes to the audience towards the growing monopoly of the media, at the cost of freedom. It feels personal and highly applicable in today’s date making the brilliance behind the timing of such a commentary a powerful one.
“Think About It” serves as an intersection where different musical styles, such as Indie Rock, Jazz, Alternative Folk, and Pop, effortlessly converge. Such a fusion is what is termed as ‘distinctive’ and makes the song appealing to listeners with different tastes. Mack’s work is aided by the elaborate and skillfully done production and intricate arrangement of the song’s elements. Crawford Mack has started to make a name for himself on platforms like BBC Radio 6 Music and BBC Scotland. In this piece, “Think About It”, he uses reflection and provocation as artistic devices and immerses the audience in layers of sound. It’s a song which you are guaranteed to remember after its time is up.
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English